Las Cruces Daily Digest Sunday, October 18, 2026

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Ty's Take

A bead shop opening downtown might not sound like front-page material, but in a city that's been watching its old commercial core get hollowed out for twenty years, every storefront that gets a fresh coat of paint and a new sign matters. Las Cruces has the university, the military bases, the agricultural trade, but those don't always translate to foot traffic on Main Street the way they used to. When someone puts money into retail here, chooses this spot over a strip mall out on the highway, it's worth asking what they see that others don't. Maybe they're betting on the same thing city planners and business folks have been trying to build: a reason to stay downtown instead of just passing through.


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Las Cruces Bulletin

A business with beads

Bradley Francis, a 16-year-old junior at Centennial High School in Las Cruces, has transformed a childhood hobby of making perler beads into a thriving business venture. What began as a personal creative project has evolved into a purposeful enterprise that the young entrepreneur continues to...


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